Social Media Strategy 3e
There are lots of social media books on the market but I’ve never been able to find one that combines both a strategic and practical approach. This book aims to offer exactly that.
Now in its 3rd edition this best selling book is used worldwide by business leaders, marketing and PR professionals, students and lecturers.
You can buy your copy of Social Media Strategy now at Kogan Page or Amazon. Kogan Page are currently offering a 20% discount. Just enter the code AMK20 at the checkout.
“Julie’s analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by.”
What you can expect from my book
· Learn how to create a social media strategy
· Understand your audiences and their relationship with your brand
· Create a brand positioning and presence within social media and beyond
· Generate brand visibility across social, AI, and search platforms
· Optimize channels across organic, paid and emerging platforms
· Build and manage diversified influencer and community ecosystems
· Measure and interpret social media activity into actionable data insights
· Prepare for and manage a social media crisis
“Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause.”
