Social Media Strategy

There are lots of social media books on the market but I’ve never been able to find one that combines both a strategic and practical approach. This book aims to offer exactly that.


You can buy your copy of Social Media Strategy now at Kogan Page or Amazon. Kogan Page are currently offering a 20% discount. Just enter the code AMKSOCIAL20 at the check out.

Concise, insightful and action-orientated. Julie Atherton makes social media manageable.
— Paul Armstrong, Founder, HERE/FORTH and TBD Conference

What you can expect from my book


·      Learn how to create a social media strategy

·      Understand your audiences and their relationship with your brand

·      Create a brand positioning and presence within social media and beyond

·      Build successful social media campaigns

·      Understand how to integrate social media with your other channels 

·      Use influencers successfully

·      Measure social media performance

·      Prepare for and manage a social media crisis

An essential read for anyone who wants to implement successful social media campaigns. Highly recommended.
— Pete Markey, Chief Marketing Officer, TSB Bank