Social Media Strategy

There are lots of social media books on the market but I’ve never been able to find one that combines both a strategic and practical approach. This book aims to offer exactly that.

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You can buy your copy of Social Media Strategy now at Kogan Page or Amazon. Kogan Page are currently offering a 20% discount. Just enter the code AMKSOCIAL20 at the check out.


Concise, insightful and action-orientated. Julie Atherton makes social media manageable.
— Paul Armstrong, Founder, HERE/FORTH and TBD Conference

What you can expect from my book

 

·      Learn how to create a social media strategy

·      Understand your audiences and their relationship with your brand

·      Create a brand positioning and presence within social media and beyond

·      Build successful social media campaigns

·      Understand how to integrate social media with your other channels 

·      Use influencers successfully

·      Measure social media performance

·      Prepare for and manage a social media crisis


An essential read for anyone who wants to implement successful social media campaigns. Highly recommended.
— Pete Markey, Chief Marketing Officer, TSB Bank