Free frameworks and downloads from the 3rd edition of the best selling social media strategy

The three models below, ABC Social Media Model, Social First Customer Journey Model, and Interdependent Brand Framework, were developed in conjunction with Small Wonder’s clients and are used to support all our strategy development and training.

They all feature in Social Media Strategy 3e, together with practical examples of how to use them effectively.

In addition to the frameworks the book has a number of free downloads which you can also access here.

• Use the ABC Social Media Strategy Template to build your own strategy

• Map your social activity to audit your performance in the social first customer journey

• Ensure you present a consistent differentiated and engaged brand positioning with the interdependent brand framework

• Use the additional resources, social channels insights, and marketing glossary as handy helpers

A 3-STEP FRAMEWORK FOR BUILDING A SOCIAL MEDIA STRATEGY

Most social media activity fails because it starts tactically, isn’t integrated effectively and some of its most impactful attributes are ignored.

The ABC model ensures you are focused on audiences that help meet your objectives, embrace the power of an interdependent brand and ignite communities with your campaign activity. Use the template developed for my books to create your own strategy.

A visualisation of the way consumers behave in a social first world

We trust the algorithm, we search in social and using AI, we expect to hear what everyone thinks about a brand, not just what they tell us is true.

In a social first world, discovery and evaluation are simultaneous, decision making is instantaneous, and trust building and value consideration feeds back into other people’s discovery.

Every stage can now be completed without leaving the platform, which makes opinion more powerful and the whole journey faster.

INTERDEPENDENT BRAND FRAMEWORK

Strong social brands have mature interdependent relationships with their audiences. They know that a brand is not something you own and broadcast: it is co-created with the audience who engage with it, validate it and talk about it. So this framework builds brand strength and content pillars from four elements, Purpose, Position, Proof, and crucially, Participation, which together produce Trust.